Incom White Paper Analyses UC in the Retail Sector
A white paper published today by Incom-CNS confirms that retailers need to adapt traditional sales and customer service approaches to meet customer demands, by utilising Unified Communications (UC) to deliver omnichannel experiences that drive customer acquisition, retention and brand loyalty.
Entitled “The Four Challenges in the Retail Sector”, Incom’s paper delivers an in-depth analysis of the retail market and identifies four key market issues. The paper focuses on how the sector can address its biggest challenge of adopting transformational technologies to achieve the business and financial benefits associated with a successful UC deployment.
A retail sector specialist, Incom’s paper asserts that superfast connectivity, mobile applications, the use of smart devices, and the growth of the global online retail market has empowered customers with greater choice but resulted in diminished brand loyalty. Described as “autonomous”, customers are more likely to trust online reviews and personal recommendations to guide purchasing choices, yet still expect exceptional service. The paper also explores how UC helps retailers to deliver integrated omnichannel interactions and mobility strategies that enhance customer engagement.
Grant Counsell, Enterprise Sales Director at Incom-CNS, comments, “Retailers must create omnichannel interactions as part of a wider strategy to unify, simplify and integrate all communication channels with core operational systems. UC has a fundamental role to play in driving engagement, improving business efficiencies and reducing costs.”
Author of the in-depth white paper, and Marketing Manager at Incom, Carrie Hamer, concludes, “Our paper reinforces how UC empowers retailers to attain digital parity by amalgamating the mobile and in-store shopping experience, and deliver personalised customer interactions that encourage loyalty. Ultimately, UC helps retailers achieve significantly enhanced revenues.”
Copies of Incom’s retail white paper can be requested by email – firstname.lastname@example.org
Get in touch
0161 788 0000
We pride ourselves on offering businesses award-winning customer service and first-class advice on every aspect of business communications. We would love to learn more about you and your specific communications needs, so please get in touch.
The Trust has a long-standing relationship with Incom-CNS and considers them an important partner. The Mitel solution has delivered the increased resilience required for our critical services.
The Mitel solution from Incom-CNS has helped us to save money, improve our flexibility to manage seasonal demands, increase our efficiencies and deliver exceptional customer service.
Our customers can speak to the right person, first time, and this level of service sets us apart from the competition. In Incom-CNS and Mitel we have the perfect partnership.
Throughout our relationship, I have found Incom-CNS to be very helpful and professional. I would not hesitate to recommend Incom-CNS to other companies.
The Mitel system from Incom-CNS will pay for itself in two years through significantly reduced management costs and savings on our telephone bill in the order of 20%.
We have worked with Incom-CNS for twenty years and trust their advice and technical capabilities. The Mitel platform is a reliable solution that meets our current and future requirements.
Put simply, the Mitel Unified Communications solution deployed by Incom-CNS delivers less complexity, ease of use and a much lower total cost of ownership to Ison Harrison.